Rich Gone Broke, founded in Paris in 2013, was inspired by the bohemian and creative lifestyles of those in Quartier Pigalle.

Inhabited by the Moulin Rouge, Divan du Monde and artists like Henri Toulouse-Lautrec, Pablo Picasso and Vincent van Gogh, Quartier Pigalle was the center of style and creativity in the late 19th and early 20th centuries.

Reflecting the spirit of that time, Rich Gone Broke watches are made for free spirits who know what they want and don’t care what others think.


Rich Gone Broke is unique in that the wearer can personalize her watch with different, interchangeable straps to fit her outfit and mood.

The straps are designed with a focus on creativity, bold patterns and colorful palettes. In addition to in-house selections, RGB works with artists and personalities to come up with daring new designs.

A new collection of straps comes out every Spring / Summer and Fall / Winter seasons to keep abreast of fashion trends. And unlike traditional straps, RGB’s straps are tied, rather than buckled, to give it a more fashion accessory feel and comfort.